Should Web 2.0 Embrace Localization?

A tag cloud with terms related to Web 2.
Image via Wikipedia

After reading Bernard Sunn’s blog post, “Re-Localization Opportunities – Local 2.0”  I thought how can Web 2.0 developers incorporate local business owners into their 2.0 business models?  Believe it or not, a world still exists outside of the blogosphere or Twittersphere.  The Internet is mainstream, but there is still a market of millions of people and who prefer to shop local and fellowship in person rather than in cyberspace.

So the question is – How can web 2.0 developers reach those consumers?  By somehow targeting local business owners who cater to this market, developers have access to consumers who would normally be off the radar.

I commented on Bernard’s though-provoking post:

What a great post. I too found it thought provoking. I predict that we will see more and more Web 2.0 applications incorporate GPS (annotated tagging) in a way that will pull consumers out to local stores, shops, etc. For example, how can BrightKite take its annotated, geo-tagging application and localize it? How can they partner with local business owners, and bring value to them via their application and local BrightKite users? It will be interesting to watch this trend develop.

Should web application developers incorporate locailization into their business models?  Or should they continue to focus on the cyberspace for revenue generation?

Re-Localization Opportunities – Local 2.0 – ReadWriteWeb.

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What’s Your Favorite Podcast?


ReadWriteWeb

ReadWriteWEb posted this great article, Favorite Podcasts of the ReadWriteWeb Community of readers and writers.  One of the more interesting podcasts tha stood out was : You Look Nice Today, “an audio-based Journal of Emotional Hygiene” – What?  What podcasts are you subscribed to?

One of my favorite podcasts that isn’t listed is HubSpot’s Inbound Marketing Podcast hosted by Mike Volpe and Karen Rubin.HubSpot TV Hubspot’s podcast covers inbound marketing, social media, blogging, SEO, etc.  Check out a few of the podcasts below.

Vodpod videos no longer available.

more about “Hubspot TV:Internet Marketing Video P…“, posted with vodpod

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Twitter in Real Life

For the Twitter users who have ever encountered this scenario, I though you would enjoy this cartoon I found on Hubspot’s blog.

The Follow-Back

Twitter In Real Life: The Follow-Back

What’s your opinion?  I always feel somewhat guilty if I don’t follow someone who follows me?

Creative Commons License “Twitter In Real Life” by HubSpot is licensed under aCreative Commons Attribution-Share Alike 3.0 United States License.
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Free Social Media for Publishers Webinar, Featuring Chris Brogan

Social Media for Publishers, webinar

For those of you who are fane of Christ Brogan, watch him in action on Tuesday December 16th during the O’Reiley webinar: Social Media for Publishers.

Meet with Chris Brogan for a not-too-techy and not-too-light dive into the world of social media from the mindset of a publisher. Learn how he views the tools and how they apply to the work that you have on your plate for 2009. Leave the presentation with at least three things that will give you immediate results.

Update: Here is another webinar that will be hosted by Chris on December 11th: Duct Tape Marketing’s Twitter for Business.  Sign up now!

O’reilly Media, Inc WebEx Enterprise Site.

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BrightKite, My New Favorite Mobile Application

iPhone screenshot of BrightKiteI started using Brighkite two weeks ago, and I can’t stop.  For some odd reason, I enjoy using BrightKite more than I do Twitter.  Don’t get me wrong – I really, really like using Twitter.  But, BrightKite is more about me – where I’m at (GPS), and what I’m doing (ability to post pics) at any given time.  Where as Twitter is primarily a platform for short status updates.  I can tell an annotated story with BrightKite – with Twitter? No not really.  In Chris Brogan’s post, “If I Owned Brightkite”, he discusses the untapped potential for BrightKite,

I see such potential in BrightKite, after using the iPhone application. The website is nothing nearly as nuanced and obvious. In fact, it’s fat and bloated. I’d strip it now that I’ve used the iPhone app. I’d make it closer to the experience that is so simple. (I understand the difference. The iPhone, by providing location information, makes the value far more obvious.)

How do I know it’s my favorite?  Well, last week I caught myself posting a note at 5:30 am before I headed out for my morning run.  Ok, really, who cares?  No seriously, who would be up at 5:30 am, that really cared about me going for a run? But BrightKite is so darn easy to use, why not post GPS-tagged photos about my drive to work, eating dinner at a restaurant, or reading a magazine at Barnes and Noble?  Which I did, with ease.

BrightKite used my Twitter profile to connect me with my friends from Twitter, who also used Brightkite.  Two were listed, Wayne Sutton and Chris Brogan, who both graciously accepted my invitation to connect on BrightKite.  (Thanks Wayne and Chris!)  To my delight I was able to see Wayne ride a Segway in an X-Mas parade, and Chris’ airport adventures in Arizona.  Both were like watching a movie in 3D, as opposed to Twitter, which is like watching it on tv – two totally different experiences.

Do you use BrightKite more than Twitter?

Add me to your friend list on BrightKite and Twitter!

My BrightKite profile online

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AlphaInventions.com, How Does it Work?

63011eaa42f5f2d82dfe50cd1158c7f6Chreu Jackson, a coder, is the mastermind behind a website called AlphaInventions, which allows bloggers to comment in real-time.  Here is how it works (in the words of the coder):

If you update or publish your blog at the same time my visitors are browsing blogs in my site then my visitors will get a chance to see your blog in real-time. BAM! (the entire blog is in their face instantly) It’s not even annoying to watch.  Is it alpha addicts??

I also provide a link to your blog in case they want it to open your blog in a new window, or bookmark your blog . The links provides your title, and description to help my visitors get a better understanding on what your blog is about, and get more interested. Alphainventions.com is useful for wordpress.com , typepad.com, spaces.live.com, and blogger.com I love it, and want to grow it like a tree. Yahh!

To get more traffic from alphainventions.com just keep your blog updated . It’s so simple.

AlphaInventions

The aim of the site is to provide a way for bloggers to see how readers react to their post in real-time, as soon as you publish a blog post. Its a very interesting concept.  One that I sure will soon appear in a social media mashup of some kind.

There are over 200 comments from bloggers who have tried the AlphaInventions.  So I tired it, and soon after I submitted my site, I had over 6 visitors to my blog!

Try it and tell me what you think!

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Social Media Classroom: a New Web 2.0 Education Platform

SMC Logo

Last week ReadWriteWeb highlighted Social Media Classroom (SMC) a new web 2.0 platform for education.  SMC is a free open-source Drupal-based web service for teachers and learners.  SMC is an web classroom format that integrates social media tools such as :

  • blogs
  • wiki
  • chat
  • social bookmarking

The Classroom also includes curricular material: syllabi, lesson plans, resource repositories, screencasts and videos.  The Collaboratory (or Colab), is what we call just the web service part of it.  Educators are encouraged to use the Colab and SMB materials freely, and we host your Colab communities if you don’t want to install your own. 

This website is an invitation to grow a public resource of knowledge
and relationships among all who are interested in the use of social media
in learning, and therefore, it is made public with the intention of
growing a community of participants who will take over its
provisioning, governance and future evolution.

Read more about Social Media Classroom here.

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