Should Web 2.0 Embrace Localization?

A tag cloud with terms related to Web 2.
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After reading Bernard Sunn’s blog post, “Re-Localization Opportunities – Local 2.0”  I thought how can Web 2.0 developers incorporate local business owners into their 2.0 business models?  Believe it or not, a world still exists outside of the blogosphere or Twittersphere.  The Internet is mainstream, but there is still a market of millions of people and who prefer to shop local and fellowship in person rather than in cyberspace.

So the question is – How can web 2.0 developers reach those consumers?  By somehow targeting local business owners who cater to this market, developers have access to consumers who would normally be off the radar.

I commented on Bernard’s though-provoking post:

What a great post. I too found it thought provoking. I predict that we will see more and more Web 2.0 applications incorporate GPS (annotated tagging) in a way that will pull consumers out to local stores, shops, etc. For example, how can BrightKite take its annotated, geo-tagging application and localize it? How can they partner with local business owners, and bring value to them via their application and local BrightKite users? It will be interesting to watch this trend develop.

Should web application developers incorporate locailization into their business models?  Or should they continue to focus on the cyberspace for revenue generation?

Re-Localization Opportunities – Local 2.0 – ReadWriteWeb.

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One Response

  1. Developers should incorporate localization and I believe many have. To me, it seems easier to monetize starting out, but I’m not sure how revenue would scale. I wonder how far they will take localization. Haven’t really played with it, but BrightKight seemed crazy and great for stalkers. Then I thought, what if they mark your locale, if you are close to an advertiser, they send you a coupon when you are close…say a Pizza Hut at lunch time. Think about it, now advertisers can stalk you. Anyway, I have always been a fan of sites that have national appeal and local context.

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