Should Web 2.0 Embrace Localization?

A tag cloud with terms related to Web 2.
Image via Wikipedia

After reading Bernard Sunn’s blog post, “Re-Localization Opportunities – Local 2.0”  I thought how can Web 2.0 developers incorporate local business owners into their 2.0 business models?  Believe it or not, a world still exists outside of the blogosphere or Twittersphere.  The Internet is mainstream, but there is still a market of millions of people and who prefer to shop local and fellowship in person rather than in cyberspace.

So the question is – How can web 2.0 developers reach those consumers?  By somehow targeting local business owners who cater to this market, developers have access to consumers who would normally be off the radar.

I commented on Bernard’s though-provoking post:

What a great post. I too found it thought provoking. I predict that we will see more and more Web 2.0 applications incorporate GPS (annotated tagging) in a way that will pull consumers out to local stores, shops, etc. For example, how can BrightKite take its annotated, geo-tagging application and localize it? How can they partner with local business owners, and bring value to them via their application and local BrightKite users? It will be interesting to watch this trend develop.

Should web application developers incorporate locailization into their business models?  Or should they continue to focus on the cyberspace for revenue generation?

Re-Localization Opportunities – Local 2.0 – ReadWriteWeb.

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200 Tools for Surviving the Economic Crisis

Image provided by Marcopoulos via Flickr

Image provided by Marcopoulos via Flickr

Mashable has compiled a list of over 200 useful tools that are sure to come in handy during this – shall I say it? – “recession.”  The tools fall under categories such as:

  • budgeting
  • job search
  • transportation
  • travel.

They are all neatly assembled in one blog post.  Here are 10 of my favorite tools from the list:

TheCorporatePlaybook.com – A site that helps college athletes make the transition from school to the corporate world. The jobs range from everyday jobs to those in the sports field.

Mint.com – A completely free financial management tool that offers nice perks like integration with numerous banks, retrieves new transactions daily and even puts them into categories for you automatically, sets budgets that will warn you when you’re close to going over and much more.

eRideShare.com – Assists you in finding rides for daily carpooling, cross-country travel, running errands, or even to special events & club meetings.

RideAmigos.com – Use the RideAmigo’s RideMatcher system to enter your trip or commute, and find people with a matching schedule that you can share a ride with. The service also shows the environmental impact reduction of the people sharing a ride. Also offers a corporate version, which restricts results to people within your company.

RepairPal.com – RepairPal assists you with getting estimates for repairs, finding well reviewed shops and keeping track of your car’s maintenance.

FuelMeUp.com – 82,000 gas stations around the United States, and their prices are updated three times a day to reflect the latest information.

.MyCoupons.com – Has over 4,000 stores you can look up by name. Also has message boards for sharing more codes, rates how well codes have worked, and a whole lot more.

Farecast.Live.com – Microsoft powered service to search multiple sellers and predict for you if you should buy your ticket now or hold off for a possible price drop.

HotelsCombined.com – Search over 30 hotel reservation sites in 12 languages from one convenient interface.

AgentBoost.com – You post a listing for a property you plan to sell and agents have five days to bid for your listing.


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