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After reading Bernard Sunn’s blog post, “Re-Localization Opportunities – Local 2.0” I thought how can Web 2.0 developers incorporate local business owners into their 2.0 business models? Believe it or not, a world still exists outside of the blogosphere or Twittersphere. The Internet is mainstream, but there is still a market of millions of people and who prefer to shop local and fellowship in person rather than in cyberspace.
So the question is – How can web 2.0 developers reach those consumers? By somehow targeting local business owners who cater to this market, developers have access to consumers who would normally be off the radar.
I commented on Bernard’s though-provoking post:
What a great post. I too found it thought provoking. I predict that we will see more and more Web 2.0 applications incorporate GPS (annotated tagging) in a way that will pull consumers out to local stores, shops, etc. For example, how can BrightKite take its annotated, geo-tagging application and localize it? How can they partner with local business owners, and bring value to them via their application and local BrightKite users? It will be interesting to watch this trend develop.
Should web application developers incorporate locailization into their business models? Or should they continue to focus on the cyberspace for revenue generation?
Re-Localization Opportunities – Local 2.0 – ReadWriteWeb.
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Filed under: e-Commerce, Economy, Social Media, Social Media Marketing, social networks, Web 2.0, Web 3.0 | Tagged: applications, brightkite, Business, commerce, developers, e-Commerce, local, localization, marketing, small business, Social Media, technology, Web 2.0, Web 3.0 | 1 Comment »
Natasha M. Baker 