Should Web 2.0 Embrace Localization?

A tag cloud with terms related to Web 2.
Image via Wikipedia

After reading Bernard Sunn’s blog post, “Re-Localization Opportunities – Local 2.0”  I thought how can Web 2.0 developers incorporate local business owners into their 2.0 business models?  Believe it or not, a world still exists outside of the blogosphere or Twittersphere.  The Internet is mainstream, but there is still a market of millions of people and who prefer to shop local and fellowship in person rather than in cyberspace.

So the question is – How can web 2.0 developers reach those consumers?  By somehow targeting local business owners who cater to this market, developers have access to consumers who would normally be off the radar.

I commented on Bernard’s though-provoking post:

What a great post. I too found it thought provoking. I predict that we will see more and more Web 2.0 applications incorporate GPS (annotated tagging) in a way that will pull consumers out to local stores, shops, etc. For example, how can BrightKite take its annotated, geo-tagging application and localize it? How can they partner with local business owners, and bring value to them via their application and local BrightKite users? It will be interesting to watch this trend develop.

Should web application developers incorporate locailization into their business models?  Or should they continue to focus on the cyberspace for revenue generation?

Re-Localization Opportunities – Local 2.0 – ReadWriteWeb.

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State of the Twittersphere – Q4 2008 Report

Hubspot has released its first-ever State of the Twitterspere report for Q4 2008.  The report summarizes the trends of Twitter users based on real data pulled from hundreds of thousands of Twitter profiles accessed through the reports generated by Twitter Grader.

I found that the report accurately reflects my Twitter profile.  For example, I currently have a Twitter grade of a 91, which based on the report, Twitter users with a score between 90-100 have an average of over 100 followers.  As of today, I have 169 followers and I’m following 180 people.

Are you on Twitter?  If not join today and connect with me.

Here is a link to the report: State of the Twittersphere – Q4 2008 Report.

What’s Your Favorite Podcast?


ReadWriteWeb

ReadWriteWEb posted this great article, Favorite Podcasts of the ReadWriteWeb Community of readers and writers.  One of the more interesting podcasts tha stood out was : You Look Nice Today, “an audio-based Journal of Emotional Hygiene” – What?  What podcasts are you subscribed to?

One of my favorite podcasts that isn’t listed is HubSpot’s Inbound Marketing Podcast hosted by Mike Volpe and Karen Rubin.HubSpot TV Hubspot’s podcast covers inbound marketing, social media, blogging, SEO, etc.  Check out a few of the podcasts below.

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Twitter in Real Life

For the Twitter users who have ever encountered this scenario, I though you would enjoy this cartoon I found on Hubspot’s blog.

The Follow-Back

Twitter In Real Life: The Follow-Back

What’s your opinion?  I always feel somewhat guilty if I don’t follow someone who follows me?

Creative Commons License “Twitter In Real Life” by HubSpot is licensed under aCreative Commons Attribution-Share Alike 3.0 United States License.
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Learn How to Become an Alpha Blogger

Image by Phil Moore

Image by Phil Moore via Flickr

Are you blog posts worth link backs?  Do your blogs provide valuable content?  Are they educational and informative?  If your answer is no – there’s a good chance you not an Alpha blogger.  Being that I’m a blogging neophyte, I hardly consider myself an Alpha blogger either – but as the saying goes, “knowing is half the battle.”  In a conscious effort to become a better blogger, I subscribe to a variety of different blogs (check out my blogroll). I’m a firm believer that you become a better writer by reading, so I read every blog I possibly can.  Whether your an enthusiast like me or a professional you can always improve on your craft.  So, I have provided links to two articles that are sure to send you on your way to Alpha blogdom – 8 Quick Ways to Write Article for Your Business and Five Grammatical Errors that Make You Look Dumb.

In Hubspot’s 8 Ways to Write Quick Articles for Your Business Blog, Pete Caputa presents eight ways to write an article in under 20 minutes.  Possibly your already using one of the methods such as remixing content you have previously written or aggregator blogging – but there are other ways such as link blogging and running a contest that make this post a must read.

Successful blogging never occurs in a vacuum. Only 1/3rd of a successful blogger’s time is spent writing. They’re not usually sitting down in a quiet room with a pad and paper to write. They’re reading, commenting, networking, and spending a good majority of their time interacting online with people who have similar passions. The unexperienced blogger might think that this process would take even more effort and more time, rather than less. However, by interacting with other people, ideas come easier and words and paragraphs begin to flow.

This second post is from Copyblogger Five Grammatical Errors That Make You Look Dumb by Brian Clark.  In his post Brian points out 5 grammatical errors, that are sure to subtract from your credibility as a writer.  Read this post to ensure that you avoid them at all costs.

While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.


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What is the Definition of Social Media Marketing?

Confused???! (Image provided by Tom_ka via Flickr)

This week I’m covering marketing basics in my business management class.  The curriculum developed by the college is very general, and I  have a lot of leeway on what marketing topics I cover in class.  With that being said, I normally structure the week that I cover marketing by first discussing  the basics of marketing such as: the 4 P’s, product life cycle, and traditional marketing collateral. But, the world of marketing is has been disrupted by the emergence of social media marketing (SMM) – Twitter, Facebook and YouTube.

These “marketing additives” are the center of discussion in many businesses and no definitive answers have eveloed as to adoption and integration into enteprise marketing strategies.  I do feel SMM is too big to gloss over, but I have yet to pinpoint a definitive model of what SMM looks like from an enterprise standpoint.

Peter Kim posted a thought-provoking blog today – Defining Social Media Marketing.  Peter defines SMM it as:

“Interaction between a company and individual via [digital] delivery channels, intended to share commercial content that will lead to a sale and/or be passed along to others.”

I’d love to hear your thoughts on this subject.  What is the definition of Social Media? What should I cover in my class?

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Hubspot’s Webniar: Twitter for Marketing and PR

Image representing Twitter as depicted in Crun...

Image via CrunchBase

As promised,  I have posted the video and slides from Hubspot’s webinar: Twitter for Marketing and PR. Please feel free to share this post.  For those who are unfamiliar with Twitter, the webinar includes a educational segment, Twitter 101.

This webinar will go over all the basics for using Twitter for marketing and PR, including:

  • What is Twitter and why is it important
  • How to use Twitter to monitor your brand and engage customers and prospects directly
  • How to reach media and bloggers directly to get PR coverage for your business
  • What and how to measure the results of your social media efforts

P.S. check out Ellie Mirman’s comments on my previous post about Hubspot’s webinar.  Ellie is the Inbound Marketing Manager a Hubspot.  Ellie along with Rick Burnes and Mike Volpe were the webinar presenters.

Webinar slides are posted via :

Slideshare

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