This week I’m covering marketing basics in my business management class. The curriculum developed by the college is very general, and I have a lot of leeway on what marketing topics I cover in class. With that being said, I normally structure the week that I cover marketing by first discussing the basics of marketing such as: the 4 P’s, product life cycle, and traditional marketing collateral. But, the world of marketing is has been disrupted by the emergence of social media marketing (SMM) – Twitter, Facebook and YouTube.
These “marketing additives” are the center of discussion in many businesses and no definitive answers have eveloed as to adoption and integration into enteprise marketing strategies. I do feel SMM is too big to gloss over, but I have yet to pinpoint a definitive model of what SMM looks like from an enterprise standpoint.
Peter Kim posted a thought-provoking blog today – Defining Social Media Marketing. Peter defines SMM it as:
“Interaction between a company and individual via [digital] delivery channels, intended to share commercial content that will lead to a sale and/or be passed along to others.”
I’d love to hear your thoughts on this subject. What is the definition of Social Media? What should I cover in my class?
Filed under: Education, Social Media Marketing, Web 2.0 | Tagged: Business, Facebook, Flickr, marketing, Social Media, Twitter, YouTube | 1 Comment »