Should Web 2.0 Embrace Localization?

A tag cloud with terms related to Web 2.
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After reading Bernard Sunn’s blog post, “Re-Localization Opportunities – Local 2.0”  I thought how can Web 2.0 developers incorporate local business owners into their 2.0 business models?  Believe it or not, a world still exists outside of the blogosphere or Twittersphere.  The Internet is mainstream, but there is still a market of millions of people and who prefer to shop local and fellowship in person rather than in cyberspace.

So the question is – How can web 2.0 developers reach those consumers?  By somehow targeting local business owners who cater to this market, developers have access to consumers who would normally be off the radar.

I commented on Bernard’s though-provoking post:

What a great post. I too found it thought provoking. I predict that we will see more and more Web 2.0 applications incorporate GPS (annotated tagging) in a way that will pull consumers out to local stores, shops, etc. For example, how can BrightKite take its annotated, geo-tagging application and localize it? How can they partner with local business owners, and bring value to them via their application and local BrightKite users? It will be interesting to watch this trend develop.

Should web application developers incorporate locailization into their business models?  Or should they continue to focus on the cyberspace for revenue generation?

Re-Localization Opportunities – Local 2.0 – ReadWriteWeb.

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State of the Twittersphere – Q4 2008 Report

Hubspot has released its first-ever State of the Twitterspere report for Q4 2008.  The report summarizes the trends of Twitter users based on real data pulled from hundreds of thousands of Twitter profiles accessed through the reports generated by Twitter Grader.

I found that the report accurately reflects my Twitter profile.  For example, I currently have a Twitter grade of a 91, which based on the report, Twitter users with a score between 90-100 have an average of over 100 followers.  As of today, I have 169 followers and I’m following 180 people.

Are you on Twitter?  If not join today and connect with me.

Here is a link to the report: State of the Twittersphere – Q4 2008 Report.

Avoid Long Lines with New iPhone App, GiftCards

GiftCertificates.comInternetRetailer reported today that GiftCertificates.com has developed an iPhone application, thus entering the emerging realm of mobile e-commerce.  The application allows users to buy gift certificates without accessing a website. Consumes who download the application versus accessing a mobile website benefit from better performance, because the application resides on the smartphone.  The advantage for the developer, in this case GiftCertificates.com, is the ability to increase brand loyalty since the application is displayed on the Featured Retailerssmartphone’s desktop. Download the application here.

Customers can use GiftCertificates.com’s mobile application to browse a variety of gift cards from clothing retailers to restaurants chains.  Once the user selects the gift card they can then send either a physical or e-gift card to a recipient from their iPhone address book, along with a personalized message.

Gift Card CategoriesCapitalizing on the iPhone’s GPS capabilities the GiftCertificate.com mobile application allows users to also locate retailers that are located near the intended recipient, and map directions to the store.

Are you an iPhone owner who doesn’t like to shop?  Would you use this application for your Christmas Shopping?

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