Improve Your Blog Posts With Peer Reviewed Articles

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There is a lot of junk in blogsphere and not every post is vetted and thoroughly reviewed.  Unfortunately, there is not always a clear line drawn between opinion and fact.  To assist in production of high quality articles or blog posts I recommend using a peer reviewed article as a source.
What is a [...]

Reliability and Validity of Social Media Marketing Research

Validity is the degree to which your assumption (construct or hypothesis) is measured by your chosen method of measurement.  Basically does your research project (the type of data gathered and the means of gathering that data) truly measure that which it is intended to measure?
Reliability is how consistently your chosen method of measurement produces the [...]