Reliability and Validity of Social Media Marketing Research

Validity is the degree to which your assumption (construct or hypothesis) is measured by your chosen method of measurement.  Basically does your research project (the type of data gathered and the means of gathering that data) truly measure that which it is intended to measure?
Reliability is how consistently your chosen method of measurement produces the [...]

SCIENTIFIC KNOWLEDGE AND THE SOCIAL SCIENCES

The social science that I selected for this week’s assignment is Information Science.  My field of study at Walden University is Applied Management and Decision Sciences with a specialization in Management Information Systems (MIS).  MIS falls under the wide umbrella of science known as Information Science (Borko,1968), as quoted by Bates (1999), states that, “Information [...]

Social Networking Sites: An Introspective on Concept-Dependent Social Phenomenon

Concept-dependent social phenomenon as described by Andrew Sayer in Method of Social Science, is the ideal that “practices, institutions, rules, roles or relationships in society are depends on what they mean in society to its members.”  In our emerging Internet-dependent society, social networking sites are heavily relied upon to connect and network with other members [...]