What is the Definition of Social Media Marketing?

This week I’m covering marketing basics in my business management class.  The curriculum developed by the college is very general, and I  have a lot of leeway on what marketing topics I cover in class.  With that being said, I normally structure the week that I cover marketing by first discussing  the basics of marketing [...]

Social Networking Sites: An Introspective on Concept-Dependent Social Phenomenon

Concept-dependent social phenomenon as described by Andrew Sayer in Method of Social Science, is the ideal that “practices, institutions, rules, roles or relationships in society are depends on what they mean in society to its members.”  In our emerging Internet-dependent society, social networking sites are heavily relied upon to connect and network with other members [...]